Modulor implemented strategic store planning to maximize the shopping experience and ensure efficient product distribution.
Brief
CAT sought to renovate its nationwide store network in alignment with its new global concept, with the goal of strengthening its market presence and offering a more immersive and distinctive shopping experience.Modulor implemented strategic store planning to maximize the shopping experience and ensure efficient product distribution.
Challenge
To create a personalized and relevant experience for its audience, positioning the brand as contemporary, approachable, and innovative, without losing its robust and industrial essence.
Solutions
A Journey Mapping strategy was developed across the existing stores to identify customer wins and local user insights, adapting them to the global guidelines.
Product customization, customer turnover, and traffic vs. basket size were some of the metrics we provided as design inputs for the subsequent store construction.
Outcome
The new design successfully increased in-store conversion.
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