Located in such a competitive area, it was crucial to offer a novel experience to users strolling along Boulevard San Ramón at night. In the context of a complete street renovation, we chose a concept of reclaimed space. We enhanced the attributes of the building, even before the renovation, to achieve the desired disruptive style. Elephant stands out for not appearing as a brand-new establishment with flawless finishes. Under the restoration concept, we created a connection with the memory of users who knew the San Ramón passage before the renovation.